Osher Ad Sells Adidas Tokyo Sneakers for 199 ILS, Undercutting Fashion Sites

Osher Ad supermarket chain is expanding its retail strategy by offering Adidas Tokyo sneakers at 199 ILS per pair, undercutting major Israeli fashion e-commerce platforms by hundreds of shekels. A market survey conducted across three leading Israeli websites reveals a significant price gap, highlighting aggressive discounting within the supermarket sector.

Price Comparison Across Platforms

To evaluate the savings, prices were surveyed on Terminal X, the official Adidas Israel website, and CHOZEN. Depending on the specific colorway and version, online prices ranged between 299.94 ILS and 499.90 ILS:

• Terminal X: Listed the sneakers at 499.90 ILS, creating a massive price gap of 300.90 ILS compared to Osher Ad.

• Adidas Israel: Offered a green version of the Tokyo model at a discounted promotional price of 349.93 ILS (down from 499.90 ILS), which remains 150.93 ILS more expensive than the supermarket offer.

• CHOZEN: Featured the closest competing price at 299.94 ILS for a women's dark grey checkered edition with yellow laces, down from a regular price of 499.90 ILS.

"Even when comparing Osher Ad's price to the most affordable promotional online offer, a gap exceeding 100 ILS per pair remains."

Consumer Impact and Delivery Costs

The economic implications become even more pronounced when purchasing multiple pairs. Buying two pairs at Osher Ad totals 398 ILS, which is still cheaper than purchasing a single pair at Terminal X. While supermarket retail offers substantial savings, consumers are advised to verify available sizes and colorways, as well as potential shipping costs associated with online orders.