Tel Aviv Court Rules in Favor of Opticana and Omer Adam in Eyewear Dispute
After six years of litigation, the Tel Aviv District Court dismissed VERSO's lawsuit against Omer Adam's company and ruled that Opticana will receive 800,000 shekels in a counter-suit regarding eyewear brand rights.
After a legal battle lasting over six years, the Tel Aviv District Court has issued a ruling in a major commercial dispute involving VERSO, Opticana, and pop star Omer Adam's company. Presided over by Judge Gershon Gontovnik, the court dismissed VERSO's lawsuit against Adam's company and ordered VERSO and David Amar to pay 866,000 shekels to P.I.E.
Court Rules in Favor of Opticana
Simultaneously, Opticana triumphed in its counter-lawsuit, with the court ruling that the optical chain will receive 800,000 shekels in actual damages, plus accrued interest. This brings a definitive end to years of litigation centering on brand rights and commercial usage within the eyewear sector.
The origins of the dispute date back to a collaboration between Opticana and Omer Adam, during which the singer served as the brand's presenter. As part of a joint campaign featuring Adam and Eden Ben Zaken, an eyewear collection was launched under the name "Verso Kukoriko," with products marketed exclusively through Opticana branches.
The Legal Arguments and Final Verdict
VERSO argued that following the termination of its agreement with Opticana, a direct partnership was formed between the optical chain and Omer Adam, allegedly utilizing its trademarked name without authorization. Conversely, Opticana maintained that both parties had agreed to transfer certain brand rights to the retailer, allowing for exclusive manufacturing.
"The court's decision highlights our unwavering commitment to reliability, quality, and fashion," representatives for the Cattleya eyewear brand stated following the verdict.
Opticana was represented by attorneys David Chamo, the late Eran Prezanti, and Yael Litvin of M. Firon & Co. Judge Gontovnik dedicated a portion of the ruling to honor attorney Prezanti, who recently passed away, praising him as a top-tier intellectual property expert. Omer Adam's company was represented by attorneys Amir Altshuler and Adi Amitai.
