Omer Nudelman named brand ambassador for Chen and Itay Gindi
Actress and model Omer Nudelman has been chosen as the face of Chen and Itay Gindi, leading the launch of the GINDI LIV neighborhood in Ganei Tikva. The multi-million shekel campaign highlights the project's focus on quality of life, with Nudelman stating: "I am proud to be part of a project that believes quality of life starts at home."
A new advertising campaign for Chen and Itay Gindi featuring Omer Nudelman is set to launch this Saturday. The campaign, which will span television, digital media, and billboards, is estimated to be worth millions of shekels.
The initiative accompanies the launch of GINDI LIV, a new neighborhood currently under construction by Chen and Itay Gindi in Ganei Tikva. The first phase includes the sale of units in two towers of 24 and 22 stories. The development is expected to become a premier residential and leisure hub in the Ono Valley.
GINDI LIV is designed as a holistic living environment, integrating high-quality construction, meticulous architectural planning, parks, an educational campus, and community services, including padel courts. A central, car-free green boulevard will serve as the heart of the neighborhood, connecting residences, parks, and public spaces with shops and cafes.
Omer Nudelman is one of Israel's most prominent stars, known for her work as an actress, model, and content creator. This year, she made her debut on the Festigal stage, following a string of successful television and film roles.
The partnership comes at a significant time in Nudelman's life, ahead of her upcoming wedding. As part of the campaign, the company will offer exclusive pre-sale benefits and special payment terms for the first 100 buyers for a limited time.
Looking ahead, Nudelman will also lead the launch of ONO VILLAGE, an 11,000-square-meter entertainment and retail complex in Kiryat Ono, which aims to set a new standard for leisure experiences in the region.
"I am very excited to join the Chen and Itay Gindi family and am especially happy to lead the launch campaign for GINDI LIV. For me, a home is much more than four walls. It is the place where life really happens, where memories are created, children are raised, and one feels a sense of belonging. I am proud to be part of a project that believes that quality of life starts at home," said Omer Nudelman.
Itay Gindi added:
"Omer brings a unique combination of authenticity, quality, and style, alongside a deep, value-based connection to the Israeli public. These are exactly the values we strive to express in every project. We are proud that Omer will lead our campaigns, starting with the launch of GINDI LIV."
