Ofra Strauss to Join TopGum Board in Rare Corporate Cross-Appointment
Ofra Strauss is set to join TopGum's board in a rare cross-appointment. The Strauss Group leader will bring her expertise to the supplement maker valued at 1.15 billion shekels.
Ofra Strauss, controlling shareholder of Strauss Group, is set to join the board of directors of TopGum Industries in a rare and unconventional move for a major corporate leader. According to local media reports, Strauss will soon take up her seat on the board of the vitamin and dietary supplement manufacturer, which is publicly traded on the Tel Aviv Stock Exchange with a market capitalization of 1.15 billion shekels.
Such a cross-appointment is highly unusual in the Israeli business sector, as controlling shareholders of major enterprises—such as Strauss, a food conglomerate valued at 13 billion shekels—traditionally focus exclusively on their own companies. Strauss has served as chair of the food giant since 2001, succeeding her late father, Michael Strauss. TopGum, founded in 2004 in the southern city of Sderot, specializes in developing and manufacturing gummy vitamins and supplements for leading brands across North America and worldwide. The company operates production sites in Israel, Canada, and the United States, employing over 400 people.
Industry sources indicate that Strauss chose to join TopGum's board due to shared ties to Sderot, where Strauss Group also maintains significant operations, including its savory snack manufacturing plant, despite its corporate headquarters being based in Nahariya. TopGum is chaired by Raviv Zoller, the former CEO of ICL Group and current chairman of Migdal Insurance. TopGum reported its tenth consecutive record quarter in the second quarter of 2026, posting revenues of approximately 33.8 million dollars and an organic growth rate of roughly 50 percent. For the first half of the year, group revenues reached 65.7 million dollars, marking a 65 percent increase, while the dietary supplement order backlog hit a record 57 million dollars. Following the acquisition of an American gummy manufacturing business from P&L Development and Canada's Island Abbey, TopGum projects an annualized sales pace exceeding 145 million dollars for the second half of 2026.
