Ofira Asayag Returns for The Masked Singer Season 5 Amid Major Panel Changes

Ofira Asayag, one of Israel's most prominent media and television personalities, is not slowing down for a moment. For years, she has been at the forefront of the screen, from sports radio shows to the prime-time lineup of Channel 12, where she co-hosts a regular program alongside Eli Ohana and Barak Seri.

Beyond her tough and uncompromising presentation style, Asayag has also established herself in recent years as a central, colorful, and integral fixture on the judging panel of the highly successful musical reality show "The Masked Singer." Her dominant studio presence, combined with wild guesses and authentic reactions, has made her one of the most recognizable and beloved figures associated with the format.

Excitement Ahead of the New Season

Now, the excitement for the new season of "The Masked Singer," set to hit screens this coming Saturday, is reaching its peak. This fifth season of the hit Korean format is expected to bring a particularly refreshing breeze and dramatic changes to the familiar judging panel.

As known, singer Static (Liraz Russo), who was part of the permanent panel since the first season, has left the format to serve as a mentor on the competing music show "The Voice" on Reshet 13. Filling his shoes will not be just one person, but two massive stars: international supermodel Bar Refaeli and singer Moshe Peretz. They join veteran panelists Asayag, Tzedi Tzarfati, and Shahar Hason in attempting to guess which celebrities are hiding behind elaborate costumes this season.

Instagram Teasers and Business Ventures

Moreover, right before the season premiere, Asayag—who boasts approximately 1.1 million followers on her Instagram account—published an intriguing new story featuring a photo from a recording studio alongside an interactive poll. She asked her followers to guess between two options: "Recording a new song" or "Recording for The Masked Singer."

Whether Asayag is embarking on a new musical career or simply completing voiceover work for the Channel 12 hit, there is no doubt she will remain a dominant fixture on our television screens.

Beyond her dazzling television success, Asayag continues to prove herself not only as an entertainer but also as a shrewd businesswomen. Over the years, Asayag has landed lucrative major campaigns worth hundreds of thousands of shekels, including a 2018 contract with the "Mahsanei HaShuk" supermarket chain valued at around 250,000 shekels, and a campaign for Electra air conditioners that netted her another 150,000 shekels. These moves illustrate how she successfully leverages her immense media dominance to build a stable and growing economic empire.