Noa Kirel's Musical Telenovela Set for October Premiere on Amazon Prime Video
Amazon Prime Video has set October 9 for the premiere of Noa Kirel's musical telenovela Mírame Así, El Camino de NOA, starring alongside Argentina's Agustín Bernasconi.
Noa Kirel is reaching new international heights as Amazon Prime Video sets October 9 as the official premiere date for her new series, Mírame Así, El Camino de NOA (The Path of Noa). The Israeli pop star headlines the Spanish-language musical telenovela alongside Argentine actor and singer Agustín Bernasconi, who boasts nearly 9 million Instagram followers. The project is set to debut on Prime Video while simultaneously broadcasting on América TV in Argentina and Peru, reaching an audience of approximately 65 million viewers.
The 24-episode series, with each installment running around 30 minutes, was filmed entirely in Argentina. The plot follows a heartbroken young waitress, portrayed by Kirel, who joins an up-and-coming band led by Tommy, played by Bernasconi. Along the way, she discovers her unique musical voice while getting caught up in a dramatic love triangle.
The Soundtrack and Global Rollout
Music plays a central role in the narrative, featuring nine original tracks performed by Kirel and the cast, alongside a cover of Paulina Rubio's Latin hit "Ni Una Sola Palabra." Alongside the premiere announcement, the titular lead single "MÍRAME ASÍ" was released as part of the official soundtrack.
International sales are spearheaded by the global studio SIPUR, led by Emilio Schenker, which produced the series alongside Yair Dori, FAM Contenidos, and SWAP. The project was first unveiled to the international television industry at the Content Americas conference in Miami in January 2026, where Kirel and Bernasconi performed live in Spanish.
"From the very first moment, I believed in Noa's ability to cross borders and languages," said producer Yair Dori, highlighting the collaboration between Israel and Argentina.
