Noa Kirel's International Telenovela 'El Camino de Noa' Heads to Israel
International musical telenovela starring Israeli pop star Noa Kirel, "Mirame Asi - El Camino de Noa", has been acquired by Channel 16 for broadcast in Israel amid an ongoing copyright lawsuit.
Noa Kirel continues to cement her status as Israel's undisputed pop star, balancing local record-breaking achievements, sold-out performances at Yarkon Park, and a third-place finish at Eurovision with international ambitions. Alongside her music career and global contract with Atlantic Records, Kirel has consistently demonstrated acting talent, now combining these skills for the Latin and Israeli television markets.
Following its successful run in Latin America on Amazon Prime Video and Argentina's América TV, the international musical telenovela starring Kirel, "Mirame Asi - El Camino de Noa", is officially coming to Israel. Channel 16 has announced the acquisition of exclusive broadcast rights for the series in Israel, a move that forms a central part of the network's preparations to launch a new programming schedule featuring major international acquisitions.
Filmed entirely in Argentina, the 24-episode series, each running about 30 minutes, pairs Kirel with Argentine youth star and singer Agustin Bernasconi. The romantic drama follows a young woman played by Kirel who, dealing with profound heartbreak, joins a newly formed musical band led by Tommy, portrayed by Bernasconi. This encounter plunges her into an intense and passionate love triangle while navigating the struggle to achieve her big dream in the music industry.
The production features a dedicated soundtrack with nine original songs performed by Kirel and the cast, including the title track "Mirame Asi" and a fresh cover of the Latin hit "Ni Una Sola Palabra". The project was spearheaded by prominent industry figures, including veteran telenovela producer Yair Duri, international studio Sipur headed by Emilio Schenker, alongside FAM Contenidos and SWAP.
However, the series' broadcast journey has been accompanied by behind-the-scenes legal turbulence. A heavy copyright lawsuit totaling 2.6 million shekels was recently filed against producer Yair Duri and the Israeli and Argentine production companies behind the project. At the center of the lawsuit is screenwriter and actress Rotem Carmeli, who claims the series heavily relies on an original format she developed titled "Facu Yeah" and previously presented to Duri, pointing to striking similarities in plot, character development, and setting.
With "El Camino de Noa" now heading to Israeli screens, local fans will soon have the opportunity to watch Kirel act and sing in Spanish in a large-scale international production, with Channel 16 expected to announce the official premiere date shortly.
