Max Stock disrupts the market: popular school supplies starting at 20 shekels

Following the success of its Purim collection, which saw thousands of units sold on the first day, the Max Stock chain is renewing its collaboration with YouTuber, gamer, and internet star 'De Cohen' (Idan Cohen) to introduce its latest summer hit.

Ahead of the upcoming school year, Max Stock is launching a limited, exclusive edition of back-to-school products featuring the official branding of 'De Cohen', who boasts hundreds of thousands of followers. The new series provides a comprehensive solution for students, ranging from stationery to gadgets, all featuring unique 'De Cohen' designs at unbeatable prices.

Max Stock and De Cohen in collaboration (Photo: Max Stock PR)

The 'De Cohen' school series includes:

• Backpacks: high-quality bags in various colors for 139 NIS.

• Pencil cases: durable, convenient cases with two compartments for 20.9 NIS.

• Food and drink accessories: divided lunch boxes with lids for 20.9 NIS, lunch bags for 25.90 NIS, water bottles for 20.9 NIS, and insulated cold/hot bottles for 30 NIS.

Max Stock and De Cohen in collaboration (Photo: Max Stock PR)

Available sets include:

• A bottle and lunch box set for 29.9 NIS.

• A full bundle (backpack, pencil case, and lunch box) for 179 NIS.

• A complete stationery set (pencils, erasers, sharpener, ruler, glue, scissors, and branded stickers) for 20.9 NIS.

Paper products include a large weekly planner (20.90 NIS), an A5 spiral notebook (15.90 NIS), a set of name stickers (5.9 NIS), a ring binder (10.90 NIS), and a storage organizer for school lockers (15.90 NIS).

Max Stock and De Cohen in collaboration (Photo: Max Stock PR)

The gadget of the year: 'KidiWatch' smartwatches for children featuring 'De Cohen' branding for 89 NIS. These innovative watches allow parents to track their child's location, communicate, and receive distress alerts. Standard models without branding are also available in pink and blue for 69 NIS.

"We identified that Israeli children are looking for a real connection to the stars they admire online. Ahead of the back-to-school season, we decided to expand this collaboration to offer a complete series of branded products. We are providing an answer for all our customers: children are excited to return to school with their favorite star's gear, and parents receive quality equipment at accessible prices," said Moran Ironi, VP of Marketing at Max Stock.