Mania Fashion Group Co-Founder Oren Yifrach Steps Down After 25 Years
Oren Yifrach, co-founder and chief designer of Israel's Mania fashion group, is selling his stake and stepping down after 25 years to focus on family and philanthropic projects.
After 25 years of joint activity, Oren Yifrach, one of the founders and chief designer of the Mania fashion group, is stepping down and selling his stake to his partners. Yifrach, who helped establish the company alongside Ronit Chaimovitz, Michel Rogoff, and Hanit Rogoff, is concluding a significant chapter in the Israeli fashion industry.
The group operates three prominent retail chains nationwide, employing hundreds of workers across brands such as Mania Jeans, Noizz, and SEBO. Established in 2002, the flagship Mania Jeans chain currently runs 56 branches throughout the country, focusing on men's apparel and denim alongside footwear and outerwear.
Reflecting on his departure at age 55, Yifrach noted that he wishes to slow down the intensive pace and dedicate more time to his three children, Omri, Uri, and Ophir. He also intends to focus on expanding a scholarship initiative for design students at the University of Haifa, established in memory of his late wife, Osnat.
The remaining partners expressed deep appreciation for his 25-year contribution, wishing him success as he leaves behind a robust retail infrastructure and established brands managed by the current leadership.
