Google's smart bracelet is a stroke of genius, but Israel is left behind
Not everyone wants a watch on their wrist, which is why smart bracelets are gaining traction. Google's Fitbit Air impresses with its comfort and price, but the lack of official support and premium AI features in Israel limits the overall experience.
Not all of us like wearing watches; I am one of those people who cannot stand something heavy on my wrist. Therefore, when Google launched the Fitbit Air, I knew I had to try it. The problem is that there is no official import of Google hardware in Israel, forcing customers to rely on third-party retailers like GoMobile.
What is the Google Fitbit Air?
It is a screenless smart fitness bracelet designed as a simple, affordable alternative to smartwatches (priced around $99, or about 469 NIS in Israel). It competes directly with Whoop but without the mandatory expensive subscription fees. Since there is no screen, all data management is handled via the app.
Comfort and Activity Tracking
Reviewers agree on one thing: the Fitbit Air is incredibly comfortable. It is light, thin, and almost disappears on the wrist, making it perfect for 24/7 wear. Sleep tracking is among the best on the market, accurately identifying sleep stages and naps.
For steady activities like running or cycling, the device is highly accurate. However, its thin structure struggles to track rapid heart rate spikes during intense workouts like HIIT or CrossFit. It is recommended to manually log workout intensity in the app for better caloric accuracy.
Battery Life and Charging
Battery life is a major advantage. Google claims 7–8 days of use, which I can confirm: I only charged it three times in three weeks. The app sends a notification when the battery drops below 20%. The downside is the proprietary magnetic charger; if you forget it while traveling, you have no way to charge the device.
Limitations in Israel
Google does not officially support its hardware in Israel, meaning premium services like Google Health Premium (~$10/month) are unavailable. You miss out on the Gemini-powered AI coach, personalized training plans, and advanced sleep insights. Furthermore, the Google Health app is currently cluttered and lacks Hebrew support.
The Winning Feature: Smart Alarm
One of the best features is the smart alarm. Instead of a loud phone alarm, the bracelet uses gentle vibrations to wake you up at the optimal point in your sleep cycle (within a 30-minute window). It significantly improves the waking experience.
Bottom Line
The Fitbit Air is a perfect solution for those who want health data without the bulk of a traditional smartwatch. However, the lack of premium AI support in Israel makes the experience feel incomplete—like ordering a meal and only getting the burger. If you need high-level sports precision or built-in GPS, stick to a traditional smartwatch. If you prioritize comfort and data, the Fitbit Air is for you.
Product provided courtesy of GoMobile. Available for 449 NIS (390 NIS in Eilat).
