Victory chain launches popular sneakers for 399 shekels
Victory CEO Eyal Ravid announced a special sale of the sought-after Asics GEL NYC model for 399 shekels. The promotion is limited to three branches and two pairs per customer.

The Victory supermarket chain continues to expand its parallel import operations, offering new deals for sneaker enthusiasts in Israel. CEO Eyal Ravid announced on his Facebook page that a special shipment of the popular Asics GEL NYC model is arriving at stores, priced at just 399 shekels.
The sneakers will be available in sizes ranging from 36 to 48, featuring various color combinations. The promotion will be exclusive to three specific locations: the Victory branch at the Ayalon Mall, the Bat Yam branch, and the Ofakim branch. To prevent bulk purchasing, the CEO clarified that sales are limited to two pairs per customer.
This move aligns with the growing trend of food retailers offering discounted footwear and lifestyle products alongside weekly groceries. The company anticipates that the stock will sell out rapidly.





