JCDecaux Expands to Ayalon Highways as Israeli Firms Announce Key Moves
JCDecaux Israel expands to Ayalon Highways and new cities with packages starting at 105,000 shekels. Meanwhile, major corporate appointments span Check Point, Partner, and Nayax.
JCDecaux Israel, one of the country's leading urban out-of-home advertising companies, is expanding its operations to the Ayalon Highways and extra-large billboards in Tel Aviv. The strategic expansion aims to broaden the consumer journey from intercity roads directly to the point of sale, alongside entering new markets in Haifa and Beersheba.
Campaign packages range from 105,000 shekels for a partial bundle to 320,000 shekels for the full comprehensive package. Shir Zakai, CEO of JCDecaux Israel, noted that the pricing structure enables mid-sized advertisers to access the outdoor advertising market. She emphasized that the era of mere public presence has passed, requiring brands to generate high memorability and lasting cognitive impact through precise and measurable media tools.
In other market developments, Partner Communications, led by CEO Avi Gabbai, has partnered with Sapir Academic College to launch the "My Hero" project. Directed by filmmaker Doron Tsabari, the initiative will produce short films broadcast on Partner TV's "Heroes Channel," announced at the 25th International Cinema South Festival. Meanwhile, fintech giant Nayax appointed Moshe Ornstein as Global Chief Customer Experience Officer, Gong named Liron Streichman as VP of R&D and Guy Habusha as CISO, and Check Point Software Technologies appointed Rafi Kretchmer as Chief Marketing Officer.
El Al Israel Airlines reported holding 560,000 Fly Card credit cards, including 370,000 issued through Isracard following its transition from Cal, according to the company's third-quarter earnings call.
