Hachshara Insurance Launches Dedicated Credit Brokerage for Agents
Hachshara Insurance and Finance is launching a dedicated credit brokerage for its agents to offer comprehensive mortgages, household loans, and business financing solutions.
Hachshara Insurance and Finance is expanding its operations and launching a strategic growth engine by establishing a dedicated credit brokerage for its insurance agents. The initiative aims to broaden the range of services agents offer to their clients, enabling them to provide financing solutions alongside existing insurance and financial services.
The move builds upon the close relationships insurance agents share with their clients and their deep understanding of their financial standing. Hachshara identifies a gap between the trust built over the years and the agent's ability to offer suitable credit solutions. Through the new brokerage, the company seeks to connect agents with diverse funding sources, including banks, credit card companies, and non-bank financial institutions.
Operational Models and Technological Infrastructure
Under the new model, agents can choose between managing independent credit operations within their offices with professional guidance, or submitting credit requests directly to the financing arena of partnering lenders. Hachshara will provide a professional back-office support system, technological loan management software, and direct integrations with various financing entities.
Alongside technological and operational infrastructure, the company plans to provide agents with professional training in financing and mortgage advisory. The objective is to expand their professional knowledge and deliver comprehensive services under one roof.
Comprehensive Financial and Real Estate Solutions
The service portfolio will include various mortgage and real estate solutions, such as mortgage consulting, reverse mortgages, mortgage refinancing, debt consolidation against real estate collateral, and capital raising through existing properties. Solutions for foreign residents and investors will also be offered.
The activities will extend beyond household credit. The brokerage will offer business credit solutions, including financing for small and medium-sized enterprises (SMEs), import financing, commercial real estate financing, and heavy equipment financing for trucks, buses, and heavy machinery.
"The initiative aims to create a platform that enables the agent to become a financial home for their clients," said Hachshara Insurance and Finance CEO Shimon Myron.
The operations are led by Eliran Marinštraus, CEO of the subsidiary Hachshara Financial Credit Holdings. This initiative joins Hachshara's existing credit ventures, including a partnership with Rami Levi, alongside its financial activities in savings and investments. The BEST INVEST savings policy currently manages approximately 35 billion shekels.
