Gal Rubin collected the check from Reshet 13: This is the real profit behind the million prize
The winner of the last season of "Big Brother" arrived at the offices of Reshet 13 to collect the winning prize. However, in the State of Israel, the final profit is much lower than the amounts promised on the television screen. So how much did Rubin get rich by?
The winner of the 2026 "Big Brother" season, Gal Rubin, is not resting and continues to expand her business arms. Someone who holds a career as a makeup artist, a prominent network influencer, and a well-known reality star, is now marking a new field of occupation that could become an additional source of income.
The tense moment of decision in the program came to an end about a month and a half ago, and since then the disputes around the big winner have been felt well in the field. This morning, Monday, Rubin arrived at the offices of Reshet 13 and there she happily received the winning check for one million shekels.
In the picture: Reshet CEO Idan Alrum, Roi Oz, Endemol Shine Israel CEO Amir Ganor, and Alona Avital, Reshet's chief producer. Photo: PR.
So how much will Gal Rubin actually put in her pocket?
Winning the million prize in "Big Brother" is a sparkling and exciting moment, but like everyone else, Gal Rubin will quickly discover that the gap between the amount displayed on the document and the balance that will appear in her bank account is very significant.
Winning a reality show in Israel is defined and taxed according to Section 124b of the Income Tax Ordinance, just like winning a lottery or Toto draw. This means a uniform tax deduction at source of 35%, which immediately sends 350,000 shekels from the prize fund directly to the state treasury even before the money enters her account.
Beyond the basic prize tax, a win of one million shekels jumps Rubin's annual income above the surtax ceiling. This tax addition (at a rate of 3%-5% on the part that crosses the tax ceiling of about 721,560 shekels) will lead to an additional deduction of about 8,000 to 14,000 shekels. Beyond the official obligations to the Tax Authority, one must also take into account commercial deductions: if there is a representation contract with an agency or a personal manager, the accepted industry commission ranges around 15%-20%, which could cut another chunk from the amount.
Bottom line, after the immediate deduction of income tax and surtax, the net amount that will enter directly into Rubin's account will stand at only about 636,000 to 641,000 shekels. In case she pays a representation commission to her agents, the final net may settle in the area of 500,000 shekels.
Or Ben David, who was in a similar position to Rubin in one of the previous seasons of "Big Brother", quipped and wrote:
"600,000 after tax deduction, from experience".
As mentioned, he too was forced to give up almost 50% of the prize money in favor of the Tax Authority.
