Fox Group Enables Online Credit Voucher Redemption Following Court Settlement
Fox Group will now allow credit voucher redemption on its online stores following a court-approved settlement, offering consumers 527,000 shekels in total discounts.
Fox Group has announced that store credit vouchers can now be redeemed on its online shopping platforms following a settlement approved by the Central District Court. As part of the legal resolution, the public will receive benefits totaling 527,000 shekels.
The class action lawsuit, filed against Fox-Wizel, challenged the company's policy of allowing credit vouchers to be redeemed exclusively in physical stores rather than online websites. By the end of July, Fox completed the necessary technological development to enable online redemption across its brand e-commerce sites, committing to explicitly state on future vouchers that they are redeemable without restrictive conditions.
As compensation to the public, the company will provide a benefit valued at 527,000 shekels in the form of a blind discount of 10 shekels on every purchase, available both online and in stores for three months or until the cap is exhausted. The petition, filed in January 2025 by attorney Asaf Cohen, argued that restricting voucher use to physical storefronts caused both financial and non-financial damages due to the hassle and limited redemption.
Technological Upgrades and Brand Rollout
During the proceedings, Fox-Wizel argued through attorneys Ronit Siton Zalkind and Lior Shlomo from the Firon law firm that legal provisions applied only to physical branches rather than online platforms. However, the company confirmed that technological infrastructure development had begun prior to the lawsuit.
"This is a very important arrangement for the consumer public. In my view, the refusal of retail chains to allow the redemption of credit vouchers in online purchases contradicts the law and is unfair," stated attorney Asaf Cohen.
The technological upgrade applies to FOX and FOX HOME websites, as well as additional group brands including Shiloh, Laline, Brand Italy, and Foot Locker. Furthermore, the companies will update relevant advertisements and explicitly print "redeemable without restrictive conditions" on all newly issued credit vouchers within 30 days of the ruling.
Court Ruling and Judicial Recommendations
Judge Rami Haimovitz approved the settlement, noting that the agreement successfully achieved the objectives of the initial lawsuit. Fox-Wizel invested substantial resources and technological capital to adapt its payment systems for online redemption, while providing a direct financial benefit to consumers.
The court awarded the petitioner and her counsel, attorney Asaf Cohen, a combined total of 93,000 shekels in compensation and legal fees, while dismissing the individual claim and closing the class action. Judge Haimovitz concluded by recommending that other retail chains facing similar litigation adopt comparable settlements to save time and legal expenses.
