Food Group Launches Frozen Asian Line Featuring Vietnamese Nams and Ramen
Israeli food company Food Group has launched frozen Vietnamese nams and ramen under the NAMS and Fuji Ramen brands, manufactured in southern Israel and available in major retail chains.
Food Group, an Israeli food company, has launched a new line of frozen Asian products under the NAMS brand, offering crispy Vietnamese spring rolls known as nams. The rolls come in three different fillings: chicken and vegetables, beef and vegetables, and tofu and vegetables. According to the company, each roll is hand-rolled at a factory in southern Israel that employs women from the periphery, using no flavor enhancers or artificial aromas. Approximately 71% of each roll consists of filling. The nams can be prepared in three ways: deep-frying for three to five minutes, using an air fryer for 15 to 20 minutes, or baking in the oven. Prices range from 30 to 35 shekels.
Niv Cohen, head chef and co-founder of the company, stated that the goal was to take a popular local dish encountered by travelers in Asia and allow every household in Israel to enjoy it easily with a crispy exterior and rich filling within minutes. Tasting tests conducted using an air fryer revealed a crispy texture without deep-frying, and a generous filling that extended to the edges with balanced seasoning, providing an easy solution for a light dinner.
In addition to the nams, the company offers frozen ramen meals under the Fuji Ramen brand. Each portion weighs 700 grams, with ingredients arranged in layers, ready for heating within minutes without the need to prepare broth from scratch. A vegan version featuring crispy tofu, vegetables, and spelt noodles has recently been added to the lineup. For those seeking plant-based protein, the company also offers panko-coated tofu cubes containing 43 grams of protein per bag, suitable for salads, stir-fries, and noodle dishes. The product range is rounded out by an organic mushroom broth that serves as a base for soups, sauces, and risotto.
All products are manufactured in Israel and are kosher. They are available at retail chains including Tiv Taam, Keshet Teamim, AM:PM, Super Alonit, Netach Katzavim, Meshek 27, Marketto, and Marinado.
