Fattal Hotels and Shufersal Launch Tav HaZahav Payment Partnership
Shufersal's Tav HaZahav and Fattal Hotels launched a partnership allowing guests to use the gift card at dozens of hotels nationwide at full value.
Shufersal's "Tav HaZahav", Israel's largest gift card, and Fattal Hotels, the country's largest hotel chain, have launched a new partnership allowing customers to pay with Tav HaZahav at dozens of Fattal hotels across the country.
Fattal is thus the first hotel chain in Israel to enable the redemption of Tav HaZahav at its properties, as part of the chain's service strategy to expand payment options and enhance the guest experience.
Expanding Vacation Options Nationwide
Under the partnership, cardholders can book stays at Fattal hotels across various brand names, spanning from Eilat and the Dead Sea to Tel Aviv, Jerusalem, Tiberias, Haifa, and other destinations.
"Tav HaZahav will be honored at 100% of its value, with no fine print, and will allow enjoyment of cumulative promotions and discounts. The voucher will be valid on weekends, holidays, and special dates, providing full payment flexibility," stated Fattal Hotels.
Strategic Collaboration for Consumers
Galit Dubin, VP of Shufersal Finance, noted that the collaboration reflects their strategy to offer customers a wide world of leisure, vacation, and hospitality experiences alongside daily shopping.
Maya Shalev, VP of Marketing and Sales at Fattal Hotels, added that the partnership aims to make the chain's hospitality experience accessible to wider audiences while maintaining maximum flexibility and convenience.
