EuroLeague Unveils Nine Billion Dollar Plan and Rejects NBA Overtures
The EuroLeague has unanimously approved a ten-year business plan aiming for a nine billion dollar valuation, officially rejecting a competing proposal from the NBA and FIBA.

The EuroLeague has reaffirmed its independence by unveiling an ambitious ten-year business plan targeting a valuation of nearly nine billion dollars, firmly rejecting recent overtures from the NBA and FIBA.
Ten-Year Financial Growth
Approved unanimously by the 13 shareholder clubs, the strategic roadmap projects that the competition's value will soar to 7.98 billion euros (approximately 8.98 billion dollars) by the end of the decade. This represents nearly a 5.7-fold increase from its current valuation. Concurrently, the joint value of the clubs holding permanent licenses is expected to triple, reaching 5.4 billion euros (6.1 billion dollars).
Financial distributions to participating teams will experience a massive boost under the new framework. While current annual distributions hover around 70 million euros, the projected scheme aims to disburse a cumulative 3.4 billion euros to clubs over the decade. This total comprises 2.2 billion euros from operational revenues and 1.2 billion euros originating from expansion fees paid by incoming franchises.
Expansion and Structural Changes
To accommodate growing global interest, the competition plans to scale its participant count from the current 20 teams up to 24. Official announcements indicate two potential expansion windows in 2027 and 2031, with already 15 binding offers currently tabled by interested organizations.
The value of the EuroLeague and its clubs is growing very rapidly, and this growth will only accelerate as we advance in the implementation of the business plan, stated Chief Financial Officer Javi Poyada.
Friction with the NBA
This robust roadmap comes on the heels of mounting tension with the NBA, which has been pushing alongside FIBA to establish a rival professional league in Europe. Reports indicate that the primary catalyst for rejecting the initial American proposal was the strict demand to freeze EuroLeague expansion plans, alongside a valuation assessment deemed far too low compared to the baseline expectations of European stakeholders.





