Is it real or AI? Don't get caught: How to identify a fake image

The use of artificial intelligence has become an inseparable part of daily life, and image generation technology has advanced to a level where it is often difficult to distinguish a real photograph from a computer-generated one. If you have encountered a suspicious or unusual image, this guide will help you verify its authenticity.

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Is it real or AI? Don't get caught: How to identify a fake image
Photo: Now14 / אילוסטרציה | צילום שאטרסטוק

The use of artificial intelligence has become an inseparable part of daily life. One of the prominent examples of this is the world of images created using AI, as the technology has advanced to a level where it is sometimes very difficult to distinguish between a real photograph and one created by a computer. If you have encountered a spectacular or unusual image that you sent to friends only to discover that it is a fake, this guide is for you.

In the past, it was relatively easy to identify AI images by clear signs such as an incorrect number of fingers, garbled text, or distorted details. However, new models are capable of creating high-quality images that almost completely blur the line between real and artificial.

The new problem is not just the fake content itself, but the fact that people are starting to doubt even real images—a situation that could harm the sense of reality. To identify an image created using artificial intelligence, experts recommend first examining the small details.

AI tools still struggle at times with complex details like hands, fingers, jewelry, or hair, so it is worth paying attention to the text appearing in the image and to small details in the background. In addition, it is recommended to examine the lighting and reflections: AI images may contain errors in shadows or the light source, so it is worth checking if they correspond to reality. Perspective can also give away the forgery, when straight lines or structures in the background appear slightly distorted.

Beyond that, it is important to check who published the image. A new account intended to provoke extreme reactions can be a warning sign. An important rule of thumb is to ask yourself if the image is "too good to be true"—particularly amazing situations or overly perfect figures require further inspection.

Digital identification expert Hany Farid explains that this is a new challenge for the human brain, as our brain is designed to identify danger and react to it, rather than necessarily questioning whether something is real or fake. According to him, the great danger is the loss of the ability to agree on what actually happened, which creates a dangerous world without a sense of shared reality. While artificial intelligence allows for boundless creativity, in an era where a single image can go viral within minutes, the ability to stop and ask questions becomes an essential tool.

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