El Al and Yellow App Launch Strategic Partnership for Flight Points
El Al frequent flyer club and Paz Group's Yellow app launch a strategic partnership, allowing users to earn flight points on daily refueling and purchases.
El Al's frequent flyer club and the Yellow app have launched a strategic partnership that expands point accumulation options for flights by linking them to everyday expenses. From now on, Yellow app users can accumulate El Al frequent flyer points on refueling, charging, and purchases at supermarkets and Yellow stores made through the application.
Under the cooperation, for every 5 NIS spent on purchases via the Yellow app, one frequent flyer point will be accumulated, starting from the first shekel. Frequent flyer club members holding a FLY CARD who link their credit card as the payment method in the Yellow app will enjoy double accumulation or more, depending on the card's accumulation ratio.
Seamless Integration and Monthly Transfers
To enjoy frequent flyer point accumulation, users must perform a one-time linkage between the Yellow app and their El Al frequent flyer account via a dedicated interface. Following the linkage, point accumulation will occur automatically, and points will be transferred to the frequent flyer account once a month.
The cooperation with Paz and the Yellow app is a significant move for our club members, allowing everyday actions like refueling and shopping to translate into flight points, stated Moshe Morgenstern, CEO of the Frequent Flyer Club and FLY CARD.
Strengthening Daily Value
Ofir Inbar, VP of Trade and Marketing at the Paz Group, emphasized that the partnership connects two leading Israeli brands with a broad customer base, enabling users to continue accumulating digital wallet cash while simultaneously earning El Al flight points.
