Serial Founders Launch Dreeze with USD 33 Million Seed Round for Cloud Recovery
Serial Israeli tech founders Ziv and Oded Kedem, alongside former Amdocs executive Avi Reichel, have launched Dreeze and secured USD 33 million in seed funding. The cloud backup startup aims to revolutionize disaster recovery through automated application revival.
Serial entrepreneurs Ziv Kedem and Oded Kedem, who previously founded and successfully exited Kashya to EMC and Zerto to Hewlett Packard Enterprise, are returning to the data backup and recovery sector with a new venture. Alongside Avi Reichel, former CIO at Zerto and Chief Information Officer at Amdocs, they have unveiled Dreeze and announced the completion of a USD 33 million seed funding round. The financing was co-led by American venture capital funds Norwest Venture Partners and Bessemer Venture Partners, with participation from Claltech.
The company currently employs 70 people across its development centers in Israel and the United States. The newly raised capital will be deployed to hire dozens of technical talents, accelerate platform development, expand global sales and marketing operations, and deepen engagement with large enterprise clients worldwide.
The concept behind Dreeze originated from the acute challenges organizations face regarding traditional backup limitations in the cloud era. Modern cloud-native applications rely on hundreds or even thousands of components beyond raw data alone, including network and infrastructure configurations, digital identities, access permissions, encryption keys, and numerous integrations with external systems.
During a cyberattack or system failure, conventional backup tools successfully restore data, but the application itself often remains offline. IT teams are forced to manually reassemble application environments and dependencies, frequently scouring outdated documentation and tracking down missing access credentials. This cumbersome process can stretch across days or weeks, during which critical systems remain completely paralyzed.
"Organizations have spent years improving database backups, but recovering data alone does not mean a business is back in operation," said Ziv Kedem, co-founder and CEO of Dreeze. "In an era of escalating cyber threats and artificial intelligence risks, organizations must assume critical applications will fail. We launched Dreeze to take recovery a step forward. Our goal is to establish full application revival as the industry standard, giving enterprises a proven method to restore fully functional applications."
The Dreeze platform continuously maps an organization's cloud environment to generate automated recovery plans that dynamically update with every infrastructure change. It backs up all necessary application layers—from data and configurations to encryption keys—inside an immutable, isolated vault that cannot be altered or deleted.
When a crisis strikes, the platform automatically reassembles the complete application in the correct sequence without manual intervention. Furthermore, organizations can execute full recovery drills in advance without disrupting routine operations, providing verifiable proof of readiness to executive boards, auditors, and regulators.
"At Kashya, Zerto, and now Dreeze, Ziv, Oded, and Avi have spent decades building reliable recovery technologies. They deeply understand where the market must evolve," said Dror Nahumi, General Partner at Norwest. Founded in 2025, Dreeze aims to redefine disaster recovery standards as cloud environments grow increasingly complex.
