Channel 12 News Debuts Dynamic New Opening Sequence for Evening Broadcast
Channel 12 News has launched a dynamic new opening sequence for its main evening broadcast, featuring a high-tempo countdown and highlighting its team of journalists.
The moments leading up to the broadcast of Israel's most-watched evening news are getting a dramatic makeover. Channel 12 News (Hadashot 12) has begun gradually rolling out a brand-new opening sequence for its prime-time broadcast, focusing on the journalists themselves, rapid pacing, constant movement, and a countdown that draws viewers directly into the live studio.
Instead of a routine transition to the studio, the new intro turns the path to the headlines into part of the event itself. The familiar faces of Channel 12 News appear one after another, from field reporters on location to editors in the newsroom and anchors in the studio. Each figure integrates briefly into a seamless sequence as the clock ticks down, building anticipation for the broadcast.
A Dynamic Visual Language
The visual design relies heavily on the signature red color associated with Channel 12 News, enhanced by light streaks, maps, screens, and rapid transitions connecting different locations. The camera sweeps through evening city streets, live broadcast points, production rooms, and homes where viewers are waiting. This creates a direct connection between the three pillars of the broadcast: the events happening on the ground, the journalists reporting them, and the audience waiting for the full picture.
The Race to Zero
A key element of the new sequence is the prominent countdown clock running throughout the clip, creating a sense of a race against time. As the numbers drop, the tempo accelerates, making the transition to the main headlines sharper and more impactful. The sequence culminates in the convergence of all visual elements into the iconic Channel 12 logo, launching the main broadcast.
Placing the news team at the forefront is a deliberate editorial choice. The intro highlights the diverse team behind the screen, emphasizing that the news does not simply begin at the anchor's desk, but much earlier—with the reporters, commentators, and field crews deployed across various fronts.
This new format is being introduced gradually, meaning viewers will see it more frequently in the coming weeks. Though brief, this creative update fundamentally changes the energy of tuning into the evening news, transforming the headlines into a shared journey from the field to the screen.
