Bar Zomer Launches BARBIZ Cosmetics Pop-Up at Ben Gurion Airport Duty Free
Israeli model and entrepreneur Bar Zomer has launched a two-month pop-up store for her cosmetics brand BARBIZ at Ben Gurion Airport's duty-free.
Bar Zomer, one of Israel's leading models, actresses, and social media stars, is expanding her business footprint. The 32-year-old entrepreneur has launched a new pop-up shop for her successful cosmetics and skincare brand, BARBIZ, at the James Richardson Duty Free in Ben Gurion Airport.
The high-profile launch event was attended by close family and industry figures, including her husband, businessman Aviv Cohen, her sister Moran Zomer, and marketing executives. The pop-up is scheduled to operate for approximately two months, offering a wide range of BARBIZ products alongside the exclusive launch of the CLICKZ Travel Kit, which includes essential travel-sized cosmetics.
Business Growth and Financial Strategy
Beyond her retail success, Zomer's entrepreneurial journey reflects a calculated financial strategy. In past statements, she emphasized prioritizing business investment over purchasing real estate, noting that her enterprise ultimately provides the financial foundation for long-term investments. Her husband, Aviv Cohen, is an established real estate entrepreneur and co-founder of Palmo Group, a firm specializing in investments in Greece.
The Rise of Creator-Led Brands
"Starting out as a young woman with immense ambitions and turning it all into reality is a whole world in itself. Today I can say it was worth it for the soul, the joy, and the financial security," Bar Zomer shared.
The expansion into duty-free retail marks a significant milestone for BARBIZ, highlighting the commercial potential of influencer-led brands in the Israeli market. A prominent parallel is Talia Ovadia, whose haircare brand Crinière has generated millions in revenue, demonstrating the exceptional profitability of local beauty brands founded by content creators.
