Bar Refaeli Unveils New Femina Campaign and Expands Business Portfolio
Bar Refaeli enters her fifth year as Femina's face, starring in the 'Midnight Muse' Fall-Winter campaign while advancing her business ventures with med-tech firm FACTOR X.
International supermodel Bar Refaeli continues to cement her status as the leading face of the lingerie brand Femina, entering her fifth consecutive year as its ambassador. Refaeli recently shot the brand's Fall-Winter 2026-27 campaign, titled "Midnight Muse".
The new collection starring Refaeli emphasizes contrasting plays and rich textures, combining glossy draped satin, soft velvet fabrics, unique laces, and snake skin prints. The items are designed to provide a sensual and luxurious look, alongside cuts that prioritize maximum comfort and body contouring.
The seasonal color palette ranges from deep and dramatic winter shades such as espresso, black, and blue mist, to warmer and softer tones like ivory, sahara, and smoky pink. The new campaign featuring Refaeli is set to launch in the coming days, accompanying the rollout of the items across retail stores and the online platform.
Alongside her thriving fashion career, Refaeli is deepening her footprint in the business and entrepreneurial worlds. The med-tech and cosmetics company FACTOR X announced its official launch, reporting that following a successful pre-seed funding round, the company is currently in the midst of a seed round to expand its development. The venture is backed by a group of founders blending groundbreaking science, longevity medicine, and global business strength, which includes Refaeli alongside Dr. Inbal Gat, Dr. Shira Orr, and entrepreneur Eran Orr.
