When TV Ratings Hurt: Avri Gilad Shares Personal Confession on Air
During an interview on Keshet 12, TV host Avri Gilad candidly told Benny Gantz that television ratings numbers can personally hurt his feelings just like low political poll results.
During an interview on the Keshet 12 program "Avri and Sharki", host Avri Gilad asked former minister Benny Gantz whether a low 0.7 percent polling result insulted him. Before Gantz could fully answer, Gilad offered a rare personal glimpse into his own relationship with daily analytics. "In the morning, the ratings text message arrives. There are numbers that hurt my feelings," Gilad confessed.
This unexpected admission transformed a standard political question into a shared human moment. A veteran television host interviewing a politician about disappointing electoral numbers acknowledged that performance metrics are rarely viewed as cold, dry data. For Gilad, it is audience share; for Gantz, it is voter support.
Ratings for "Avri and Sharki" fluctuate nightly depending on the broadcast schedule and competing programs. According to media reports from ICE, the show has experienced significant variations in viewership throughout September, reflecting the volatile nature of television broadcasting.
