Asaf Rappaport continues the transformation: new appointment in Reshet 13 leadership
Following the acquisition of the channel by Asaf Rappaport and his investor group, the company has announced the appointment of a new communications director and spokesperson to lead its strategic direction.
Reshet 13, which recently came under the ownership of Asaf Rappaport and an investor group led by him, continues to carry out significant management transformations. Today, Sunday, the company announced the appointment of Yuval Borovich as communications director and company spokesperson. Previously, Borovich handled public relations for the investor group through Zamir Dahbash. This internal appointment, driven by Asaf Rappaport, appears to replace the current PR manager, Nadav Gazondheit.
In his new role, Borovich will lead the communications strategy and the company's spokesperson system. The department will be responsible for public relations across various program brands, talent positioning, corporate communications, and internal organizational communications.
Borovich (27) brings extensive experience in managing public, political, and security communications. He previously held several key positions in the IDF Spokesperson's Unit, including serving as the spokesperson for the Northern Command, and worked in strategic communications consulting within the business sector.
Yuval Borovich (photo: private)
Idan Elrom, CEO of Reshet 13, stated:
"Yuval's joining is another step in the momentum of growth and renewal at Reshet 13. Strengthening the communications and spokesperson system is part of the path we are building forward."
Yuval Borovich stated:
"I am excited to join the excellent team at Reshet 13 during this period of growth, efficiency, and renewal. I thank the management of Reshet 13 and its owners for their trust."
