Arkia Announces Strategic Shift in Customer Service
Arkia is strengthening its service division with the appointment of Mira Fizitzki as Director of Customer Experience. CEO Oz Berlovitz stated this move is a key pillar in the company's ongoing modernization efforts.

The airline Arkia has announced the appointment of Mira Fizitzki as the Director of Customer Experience and Service. Fizitzki, who brings extensive management and operational experience from the aviation industry, will oversee the flight attendant department, service centers, and hospitality policy. This appointment is part of a broad strategic initiative by Arkia to upgrade service systems and implement new technologies.
Oz Berlovitz, CEO of Arkia, stated: "Mira joins Arkia at a time when the company is leading a series of significant moves to strengthen our service system and customer experience. The extensive expertise she brings will be an important pillar in continuing the processes we are leading, with the goal of providing our passengers with higher quality, professional, and more advanced service. I wish Mira great success in her new role."
Mira Fizitzki, Director of Customer Experience and Service at Arkia, added: "I am happy to join Arkia during a significant period for the company. I believe that quality service starts with people, and I look forward to working with the company's teams to continue to improve and promote the customer experience at all points of contact with passengers."
Mira Fizitzki, Director of Customer Experience and Service. Photo: Courtesy of the subject





