After Deni Avdija: Mei Eden in Major Partnership with Maccabi Tel Aviv Basketball

Following its successful collaboration with NBA star Deni Avdija, Mei Eden is further deepening its ties in the sports world by signing a new cooperation agreement with the Maccabi Tel Aviv basketball club for the next two seasons.

According to an announcement by Maccabi Rapyd Tel Aviv, Mei Eden will join the club's family of business partners. The company will gain broad visibility across Maccabi’s digital platforms and participate in marketing activities and fan engagement programs during home games. Additionally, Mei Eden will serve as the official bottled water supplier for both the senior and youth teams.

This partnership is part of Maccabi Rapyd Tel Aviv's ongoing commercial development strategy, aimed at providing added value through collaborations with leading brands in the Israeli market.

Doron Jamchi, VP of Marketing and Sales at Maccabi, stated:

"Just as water is an inseparable part of any athlete's performance, so too are strong partners an inseparable part of the club's success. We are proud to welcome Mei Eden to the family and look forward to a flowing spring of shared successes."

Shiran Kashkash, VP of Marketing at Mei Eden, added:

"We believe that true partnerships are built around shared values. Maccabi Rapyd Tel Aviv is a symbol of excellence, perseverance, and achievement — values that have accompanied us over the years as well."

"This partnership is part of Mei Eden's strategy to deepen our connection to the world of sports, specifically basketball, alongside our collaboration with Deni Avdija, who represents inspiration, professionalism, and achievement on an international level," she noted. "We are excited to join the Maccabi family and look forward to creating meaningful experiences for players and fans, while continuing to strengthen our message: water has a taste."