Fighter Ahavat HaShem Gordon Launches LOVE OF GOD Jewelry Brand with 1.6M NIS
Muay Thai fighter Ahavat HaShem Gordon and Yonatan Levy launched the online jewelry brand LOVE OF GOD with a 1.6 million NIS investment, offering necklaces ranging from 550 NIS to 15,400 NIS.
Muay Thai fighter Ahavat HaShem Gordon, 20, is entering the jewelry business alongside partner Yonatan Levy, launching the online brand LOVE OF GOD with an initial investment of 1.6 million NIS.
Collection Overview and Pricing
The brand debuts with a compact collection of nine pendant designs focusing exclusively on necklaces for men and women, avoiding sizing complications. Prices span a wide range, starting from 550 NIS for basic Star of David necklaces up to 15,400 NIS for an exclusive pendant encrusted with 30 sapphires and 70 diamonds.
"We wanted to combine our passion with unique craftsmanship, offering something distinctive for both everyday wear and high-end tastes," the founders noted regarding the launch.
Signature Pieces and Materials
Among the standout items is a boxing glove combined with a Star of David, retailing between 950 NIS and 9,995 NIS, reflecting Gordon's athletic career. Additionally, the "Shema" necklace ranges from 850 NIS to 8,900 NIS, while the "Holy Land" model varies from 650 NIS for sterling silver to 3,700 NIS for solid gold versions.
