120 dollars to feel like a cow: The unusual spa opening in the USA
The organic dairy company Stonyfield will allow visitors to a farm in Maine to indulge in mint massages, "pasture pedicures," and cow hugs, inspired by the grooming routine of the cattle it raises. The price tag of 120 dollars symbolizes the 120 days of grazing required per year for organic cows in the USA.
The American organic dairy company Stonyfield is launching an unusual project: a limited-edition spa offering customers a unique experience inspired by the grooming routine of cows. This was reported by the New York Post.
The spa, dubbed the "first-ever organic cow spa," will operate between September 10 and October 3, 2026, at a farm located about a 60-minute drive from the city of Portland in the state of Maine.
Mint massages and wheatgrass juice
The cost of entry to the complex is 120 dollars (about 440 shekels). The experience includes a meeting and cow hugs alongside a series of grooming treatments designed for humans, but based on elements from the cattle-rearing routine on the farm. Visitors will be able to enjoy massages incorporating mint aromatherapy, alongside a special foot-soaking treatment dubbed "pasture pedicure."
In addition, the complex includes a meditation path, shaded relaxation areas in the open air, and the consumption of an organic juice called "Green Graze," consisting of cucumber, kale, spinach, lemon, celery, parsley, and wheatgrass.
The company explains that the inspiration for the project comes from the procedures practiced in its network of about 150 organic farms. Some of the farms have giant rotating brushes installed that cows love to rub against to reduce stress.
"Brushing the cattle helps prevent inflammation and fatigue, and even contributes to increasing milk production. In addition, the farm uses essential oils of mint to strengthen the cows' immune system," the company notes.
120 dollars for 120 days of grazing
The goal of the campaign is to raise awareness of the regulatory requirement in the USA, according to which organic cows must spend at least 120 days a year in open grazing areas.
"To be defined as organic, cows need to spend more than 120 days outside on pasture," explained Kristina Drociak, the company's public relations manager. "We want people to think about their food more deeply and experience for themselves what it feels like to be an organic cow."
